We’re here to spread the Slow Coffee movement
Sofi 72 – South Indian Filter Coffee Reimagined!
SOFI 72 is our answer to why the South Indian filter hasn’t made the transition from nostalgia to nouveau. This amazing brewer is capable of everything from a traditional filter kaapi, to something akin to a flat white/cappuccino, right from the comfort of your home.
Youtube
We create detailed reviews and tutorials to help people brew better coffee. We also make in-depth thought pieces that shed light on various issues in the industry and help start a dialogue. With over 16K subscribers, we’re the largest Indian channel catering top the specialty coffee market.
YouTube
We create detailed reviews and tutorials to help people brew better coffee. We also make in-depth thought pieces that shed light on various issues in the industry and help start a dialogue. With over 16K subscribers, we’re the largest Indian channel catering top the specialty coffee market.
A Personalised Coffee Subscription
- Coffees tailored to your palate, researched and recommended by SCA certified coffee nerds.
- A wide variety of curated coffees without the hassle of ordering on multiple roasters’ websites.
- We match roasters’ prices. No hidden fees. Free shipping.
- We stay on top of what’s new and exciting so you don’t miss that limited edition nano lot!
Recipe Builder
The first ever, brewer-agnostic framework that allows coffee enthusiasts and professionals alike to easily document and share recipes and techniques.
A Personalised Coffee Subscription
- Coffees tailored to your palate, researched and recommended by SCA certified coffee nerds.
- A wide variety of curated coffees without the hassle of ordering on multiple roasters’ websites.
- We match roasters’ prices. No hidden fees. Free shipping.
- We stay on top of what’s new and exciting so you don’t miss that limited edition nano lot!
Recipe Builder
The first ever, brewed-agnostic framework that allows coffee enthusiasts and professionals alike to easily document and share recipes and techniques.
Our Products
We care deeply about the planet’s resources and are conscious about moving towards becoming more sustainable in everything that we do, even if that sometimes means only baby steps in the right direction.
We believe that stories have the power to bring people together. Our products aim to reimagine and revive traditional brewing methods along with developing new ways of drinking coffee mindfully.
Our Products
We care deeply about the planet’s resources and are conscious about moving towards becoming more sustainable in everything that we do, even if that sometimes means only baby steps in the right direction.
We believe that stories have the power to bring people together, our products aim to reimagine and revive traditional brewing methods along with developing new ways of drinking coffee mindfully.
Spilling The Beans
This is the stuff that’s really occupying us (coffee and non-coffee related)
Here’s Why Your Pre-Ground Coffee Is A Big NO-NO
A window into the world of coffee grinding
The Ultimate South Indian Filter Coffee Guide
The first, detailed, step-by-step technique to using this hugely underrated brewer.
Enrich-ual your life: Mindfulness of the brew
Experience the benefits of mindfulness with your daily coffee brewing.
Cafe-Style Textured Milk With Just A French Press
Unleash your inner barista with this simple hack to create silky smooth milk in your own kitchen.
Coffee vs Wine: Duel Of The Drinks
Which one merits more snobbery?
5 Coffee Hand Grinder Tips
Take your brewing game to a whole other level.
Our Story
Aaraam Se, a beloved Hindi phrase, literally translates to ‘with ease or comfort’. To us, it symbolises a state of mind in which we feel relaxed, purposeful and at ease with who we really are.
Our dream is to create a movement integrating this slower, mindful way of being into one of our simplest daily activities — coffee drinking.
Through story, both our coffee subscription and YouTube content aim to create communities of coffee lovers who are passionate about challenging the status quo.
Our Story
Aaraam Se, a beloved Hindi phrase, literally translates to ‘with ease or comfort’. To us, it symbolises a state of mind in which we feel relaxed, purposeful and at ease with who we really are.
Our dream is to create a movement integrating this slower, mindful way of being into one of our simplest daily activities — coffee drinking.
Through story, both our sustainable coffee products and workshops aim to create communities of coffee lovers who are passionate about challenging the status quo.