Aaraam Se, a beloved Hindi phrase, literally translates to ‘with ease or comfort’. To us, it symbolises a state of mind in which we feel relaxed, purposeful and at ease with who we really are.

Our dream is to create a movement integrating this slower, mindful way of being into one of our simplest daily activities — coffee drinking.

Through story, both our coffee subscription and YouTube content aim to create communities of coffee lovers who are passionate about challenging the status quo.