SOFI IS BACK, and better than ever! Rich, syrupy and incredibly sweet with a velvety mouthfeel unlike any other — SOFI produces the smoothest brews using a unique combination of very finely ground coffee and slow percolation. Inspired by the South Indian Filter, a brewer that dates back over a century, our goal was to take this brewer we love and fix everything about it that annoyed us.

We create detailed reviews and tutorials to help people brew better coffee. We also make in-depth thought pieces that shed light on various issues in the industry to help start a dialogue. With over 30,000 subscribers, we’re the largest Indian channel catering to the global specialty coffee market.

A personalised subscription for freshly roasted coffee delivered to your doorstep. With our ever-growing list of roast partners, we keep the great coffee coming so you can immerse yourself in the mindful world of coffee brewing. Novice or self-proclaimed snob, there’s something here for everyone!